We always put the consumer at the center of everything we do,
so we are able to anticipate needs, inspire desire & facilitate engagement.
LFP COLLECTIVE
About Us
LFP Collective is a full-service Accelerator Advisory designed for global brands and businesses ready for what’s next.
We believe in forming true partnerships with our clients to craft tailored strategies, not one-size-fits-all models, ensuring organizations reach their unique goals. We operate as a hybrid collective of in-house consultants and external agency services to better meet our clients’ individual, evolving needs.
We help businesses identify what needs to be outsourced vs. what can be managed in house, bridging the disconnect between brands and partner agencies and eliminating silos that inhibit full 360° integration in the marketing and communication realm.
Brand Architect
LFP Collective is founded by Luxury industry veteran, Lisa Pomerantz.
After many years of successfully guiding luxury brands through the increasingly disrupted marketing landscape, Pomerantz is shifting her focus to offer fully-integrated, digitally-savvy strategies and talented teams of specialists to clients.
Pomerantz is a seasoned global marketing, communications and branding executive who for the past 10 years has led global tactile omni-channel storytelling efforts for iconic luxury brands including Bottega Veneta and Michael Kors. She has been working in the luxury fashion and lifestyle space for thirty plus years and has enjoyed senior executive positions in the capacity of marketing, communications, branding and content creation in some of the world’s most globally renowned brands, including Bottega Veneta, Celine, Giorgio Armani, Michael Kors, and Mirabella Magazine, managing teams of 200+ creative marketers & innovators.
Pomerantz’s strategic, objectives-based approach has always focused on the customer first—anticipating needs, inspiring desire and facilitating engagement. Her acute understanding of both digital and physical communication platforms allows her to guide brand content creation that’s channel-appropriate and seamless integrated into the overarching brand strategy, driving a maximum return on investment.
LFP COLLECTIVE
What We Do
With a 360 approach to modern branding, we focus in the core areas of Brand Positioning, Branding & Storytelling, Marketing & Communications, and Process Streamlining.
Brand Positioning
We specialize in distilling brands down to the core DNA, analyzing offerings, identifying unique opportunities, shaping business plans and future outlooks and developing strategic foundations that guide the business forward and engage consumers.
We execute all elements of brand positioning from brand books and guidelines, style guides, key signifiers, voice and tone, typography and packaging.
Branding & storytelling
Storytelling is at the heart of every memorable and successful brand. In today’s digital world, the number of content channels is ever expanding. Each requires a tailored format in order to engage the audience.
We deliver clear global strategies and guides that inform the content and create coherent, consistent stories and images that are rooted in brand DNA.
marketing & communications
We consult on both digital and traditional marketing, direct to consumer strategy, brand marketing, social media, influencer strategy, web operations and analytics. We set specific KPIs to ensure tactics are measured and optimized in real time in order to meet business goals.
We plan and execute PR, VIP engagements, events, pop-ups, collaborations and sponsorships. We approach each objective with a 360° marketing and communications strategy that considers the entire customer journey—from discovery to conversion and ultimately brand advocacy.
Process streamlining
We help clarify objectives. We offer actionable strategies and work with internal teams to help avoid cross functional silos while bridging the gap with external agencies, ensuring that our clients benefit both from the external learnings as well improved internal integration across the organization.
We work with you and your stakeholders to get the buy in you need to succeed.
LFP COLLECTIVE
Our Services
Brand Development
Brand positioning
Brand books, guidelines & IDENTITY
customer-first marketing strategy
Brand strategy for customer experience
360 degree integrated marketing STRATEGy
communication strategy
Collaborations & Sponsorships
Packaging
Philanthropic Platform strategy
Content
Advertising Campaigns
Digital Campaigns
Social Media Campaigns
Motion & VIDEO CONCEPTION & PRODUCTION
Print Collateral
CONTENT AUDIT
UGC & Social Influencer PROGRAMS
Digital Magazine & EDITORIAL
Agency RFP & SELECTION
Organizational Excellence
Org chart strategy & reviews
executive & marketing recruiting
mktg & creative team process building
setting up in-house production & agency
Marketing
Full funnel marketing strategy
Marketing & Communication strategy
GO To MARKET STRATEGY
Marketing & merch calendar strategy
seasonal blueprint roadmap
content franchise development
Retail & Popup Development
Experiential Exhibitions and Events
Social Influencer Strategy
Digital
Digital Strategy
Social Media Strategy
SEO Strategy
Website Diagnostic
Website Design / Build
User Interface & Experience optimization
Communications
Public Relations strategy
Corporate Relations strategy
Events / Activations / Shows
Brand language & voice
Influencer / VIP relations
Brand and Product collaboration strategy
In-House Consulting
Creative Services / Marketing
Org restructuring & job definition
Recruitment consulting
Process Implementation
Initiatives and Brand Strategy
CROSS-TEAM integrated seasonal CAMPAIGNS
product campaign strategy
Creative
Talent management
Photography / moving image / video
Production
Post Production
Casting
Art Buying
LFP COLLECTIVE
Brands
“The best marketers have a unique blend of the analytical and the aesthetic—traits Lisa has in spades. Her laser sharp focus and flair for business must make [brands] beyond happy. Plus her deep appreciation for luxury is [unparalleled].”
“Lisa is one of the best marketers I’ve had the pleasure to work with. Her ability to understand and anticipate the customer and how they engage with brands reveals itself in every decision. Lisa is a strategist who is adept at using analytics and trends to evaluate outcomes and inform decisions. Lisa is one of the rare few, who understands both the creativity and story telling required to be a successful brand in today’s consumer landscape.”
“Lisa Pomerantz is a first rate professional. The level of philosophic and professional marketing questioning she posed was terrific and so was her tenacity! With her guidance, we were able to bring together the core tenants of what made DoubleJ truly unique and to learn how to best sing our message and shower it most effectively on others. Lisa’s real gift is to set this brand communications message and then to show companies how this messaging needs to be siphoned down to each and every department, every initiative, every collection.”
“Lisa possesses the most important intangible qualities....taste, intuition, and, most important...positivity. She understands brands top to bottom, but filters them through the lens the consumer. She is also the ultimate connector.”
